Logo Guide

Please spend some time to complete this questionnaire The information you give us will be invaluable in helping us to offer you logo designs that are appropriate. Feel free to provide additional information if you think it will help. Please note that it is extremely important for us to receive the form back 100% complete.

Contact Name:
Title:
Company Name:
Billing Address:
Phone #: ex: xxx xxx-xxxx
Fax #: ex: xxx xxx-xxxx
E-mail:
Web Address:
SHORT DESCRIPTION OF SERVICE/PRODUCT/ORGANIZATION
and any background information which is relevant
COMPANY’S MISSION STATEMENT & TOP THREE OBJECTIVES
EXACT WORDING TO BE USED ON THE LOGO
Example: Walkers OR Walker and Son Limited OR Walkers, Boots for people going places.
Do the words on your Company name have a specific meaning we should be aware of?
TARGET MARKET
Pre-school Employed 20-30 Business Elite International
Elementary Unemployed 31-50 Consumer Manager Private Co.
Teens Retired 51-60 Male Staff Public Sector
College Executives over 61 Female Contract Other
POSITIONING-HOW SHOULD YOUR PRODUCT/SERVICE BE POSITIONED IN THE MARKET PLACE?
Tick one from each row:
High Medium Low Neutral Low Medium High
Prestigous Cheap
Modern Traditional
PLEASE CHECK THE WORDS WHICH BEST DESCRIBE YOUR SERVICE OR PRODUCT
Academic Corporate Family Humorous Serious
Altruistic Dynamic Fashionable Inexpensive Sexy
Artistic Educational Formal Informal Sporty
Budget Conscious Elite Friendly Innovative Stable
Caring Entertaining Fun Intellectual Sympathetique
Challenging Environmental Futuristic Long Lasting Tasteful
Clinical Esoteric Global Practical Traditional
Commercial Established Hard edged Quirky Whacky
Contemporary Expensive High Tech Romantic Wholesome
COMPETITORS & SIMILAR BUSINESSES
If you would like us to look at any of your competitors web sites or those who have similar business to yours please provide their web address where we can see examples of their logos and style of presentation:

 

ESSENTIAL INFORMATION
Logos you like and why (5 minimum)
Logos you dislike and why (5 minimum)
Preferences on typestyles -heavy, light, modern, classic, handwritten etc.
Preferences on Symbols -minimal, abstract, illustrative etc.
Preferred colors
Colors to avoid
Importance of initials or icons as part of logo
Do's
Dont's
Who will be responsible for making final decisions regarding our work? (one person or a committee)
Any other information you consider important to mention?